The Iconic Signpost

The iconic Land’s End Signpost was established in the 1950s when a local family-run business erected this now legendary Cornish icon.

Today, we continue to welcome guests to Land’s End, and create many more special memories for visitors at this world famous landmark.

The Signpost is made famous by the thousands of celebrity End-to-Enders who have posed beside it before or after their remarkable journeys across the length and breadth of Great Britain from John O‘Groats. In 2013, DJ Chris Evans, singer Gary Barlow, Professor Brian Cox and broadcaster James May posed next to the signpost before they set off for John O’Groats to raise money for Breast Cancer Research as the FAB 1 Million team, something many other celebrities have also done over the years.

Nowadays, this tradition has been taken into the 21st century, where visitors are able to take their photo and have it ready to collect at the digital photo suite on the same day at Penwith House – The Signpost Shop, along with a digital download – just tell the photographers your home city and they’ll make up its name and fit the lettering into the signpost. They’ve calculated the distance from Land’s End to thousands of cities worldwide, so they’re able to complete your ‘personal’ Land’s End Signpost with the number of miles to your nearest town or city – or any other message you’d like. Join the generations of visitors that have paid to take home a unique record of their time here at Land’s End.

For those who have completed their charity journey in a unique vehicle, arrangements can be made to have your mode of transport photographed alongside you at the iconic signpost. Please speak to our visitor centre team on the day of your arrival to arrange this opportunity, or alternatively contact either the marketing department prior to your visit by emailing, or the signpost team directly by emailing


Please note: Vehicle access to the signpost is at the discretion of the Land’s End.

For operating hours, please visit our opening times page.

All children must always be accompanied by an adult.